Squarespace e-commerce SEO
Case Study: Laser Engraving Service
Nestled among the various workshops and showrooms within Hatton Garden, Laser Engraving Service didn't benefit from a steady foot flow of traffic, relying on Pay-Per-Click (PPC) to attract customers. As the conversion cost became unsustainable, company directors approached me in 2022 to provide an ongoing SEO package so they could move away from PPC. In addition in 2023 we launched an Ecommerce shop selling signet rings.
“
We've had the pleasure of working with Huxley for over 4 years now. He's been an incredible asset to our business!
Last year alone, we saw a 400% increase in sales through our online shop.
Additionally, he's super friendly and to the point, keeps you in the loop and is always coming up with new ideas.
Lester Wiffen | Company Director
Services
eCommerce SEO
Technical SEO
Local SEO
Content Writing
The Challenge
Laser Engraving Services online shop suffered from low search engine rankings for keywords related to their products. Below, I'll share the techniques used to drive Laser Engraving Services online shop up the search engine rankings.
Content Creation
As a website content writer, as part of their monthly SEO package, I created a series of list-style blog posts structured to address frequently Googled questions about Signet Rings. The primary objective was to offer valuable information whilst guiding netizens to the signet ring landing page and showcasing various products throughout the shop.
Consequently, every blog post secured a first-page ranking and has attained multiple featured snippets.
SEO Results
Since optimising Laser Engraving Service's Eccomerce store, they received a 433% increase in revenue through the online shop in 2023. Additionally, preparing for their move to a new retail space, Laser Engraving Service needed a refreshed brand aesthetic and redesigned website, which resulted in a 123% increase in organic traffic and a 93% increase in enquiries through their online form.