Meet your secret weapon in the world of SEO for Squarespace websites. Whether you're a fresh-faced entrepreneur, a small business or a large corporation, over the years, I've provided my SEO expertise to various companies across a wide range of industries. Below, I'll share the techniques I used to drive Focused Laser Systems' website up the search engine rankings in a highly competitive sector.
SEO Case Study: Focused Laser Systems
SEO for SQAURESPACE WEBSITEs
Jake, the director of Focused Laser Systems (FLS), had worked with a few SEO agencies before approaching me after being recommended by another client.
After conducting an SEO audit to unveil his website's current ranking and explaining the strategy I would use to conquer the search engines on his behalf, Jake signed up for one of my 30-day rolling contract Squarespace SEO packages, which provided him with the flexibility he needed, especially in the earlier years of starting his new business.
Having worked with FLS on and off for over two years, I have achieved the following results in a highly competitive sector.
The Challenge
Kind Words
‘‘Well, what can I say except look no further ! Huxley has been amazing from start to, well forever..
We have been working together for around 2 years now and every chance I get, I recommend Studio Huxley because we went with a few companies before and they just sent the bills with minimal effort and progress.
Anyone reading this, feel free to give me a call on our office number & I'll gladly vouch for Studio Huxley.’’
Jake Osman - Company Director
Local SEO
Local SEO is essential for any business that serves a geographical area. Especially for a startup, as it allows you to compete against larger corporations in their area for valuable keywords. It levels the playing field, so to speak.
I began by optimising Focused Laser Systems website for local SEO by incorporating keywords with local intent across their site, taking advantage of local link-building opportunities, giving their Google Business Profile a facelift and distributing their business information across 100+ popular online directories in the UK.
Expectations
Setting realistic expectations is paramount for any SEO campaign, especially for a startup entering a highly competitive sector.
Jake was fully aware that the results would take time, so, in the beginning, whilst working towards ranking for keywords like ''Laser Cutters'' and ''Laser Machines'' we focused on other areas of his business that were profitable and easy to rank for on search engines such as ''Laser Cutter Repair'' and ''Laser Machine Repairs'' which I was able to rank no.1 on Google within a few months.
Content Creation
Successful content creation that ranks on the first page of Google is about tracking down those all-important keywords and phrases that your target audience is typing into their search bar before weaving them within engaging and valuable content that not only stirs Google's algorithms and bypasses the competition but also captivates your audience.
Using my content writing skills as part of Jake's SEO package for Squarespace, I created a series of ridiculously long list (RLLs) blog posts structured around what Focused Laser System's target audience was punching into their search bars.
SEO Results
Focused Laser System's website visibility on search engines has gone from strength to strength, ranking on the 1st page of Google for ''Laser Cutters'' ''Laser Machines'' "Laser Cutting Machines'' and a string of other highly competitive keywords, outranking some of Europe's leading laser machine manufacturers.
Working with Jake has been an absolute pleasure. He is currently in the process of developing his own range of laser systems and has recently moved into a newly refurbished showroom in North Devon.
Interested in how you could improve your website's visibility, gain more enquiries and appear higher in search engine results? If the answer is yes, you should book a complimentary SEO audit, where I'll unveil your website's current ranking, discover the obstacles holding you back, eavesdrop on the competition, and work with you to map out your desired destination.