When is it Time for a Squarespace Website Redesign?
Your website serves as your business's virtual storefront, and it's often the initial point of contact with potential customers. When it's slick and easy to use, it's not just eye candy – it's your moneymaker. Because let's be honest, that's what it's all about, right?
Staying on top of Squarespace web design trends is crucial. In the fast-paced, digital-first world we live in today, 81% of shoppers research online through search engines like Google before buying. People turn to the internet for answers, whether it's about purchasing a product, hiring a service, or gathering information. It's a testament to the importance of a solid online presence.
A fresh and engaging website is crucial in the ever-evolving digital landscape, especially considering the intense competition. Knowing when it's time for a Squarespace website redesign involves a few key indicators:
A Website Facelift is Long Overdue!
When it comes to Squarespace web design, people are pretty straightforward – it's either a thumbs up, a thumbs down, or a jaw-drop "WOW!" Your site needs to be aiming for the latter!
Your website is the face of your business in the digital world. Staying current is non-negotiable. You should constantly update and tweak your online presence, like how retail stores consistently refresh their storefronts to align with current trends and maintain a modern and inviting appeal.
The visual appeal of your site is the key to online success. Users often connect the appearance of a business's site with the quality of its offerings. If your site feels stuck in the early 2010s, it's a sign that a Squarespace website redesign is long overdue.
Staying Ahead of the Competition
Keeping an eye on what your competition is doing is the perfect opportunity to identify areas of opportunity and improvement. If your competitors are snatching up leads with their sleek, envy-inducing websites, it's time to take back the spotlight. Revamp your site to capture attention, showcase your brand's unique value, and ensure you turn heads in your industry.
A Squarespace website redesign is more than just a facelift; it's a chance to rebrand, elevate, and stay ahead in your niche. Your website is the key to delivering on your brand's promise and ensuring it aligns with and exceeds your customer expectations.
Low Search Engine Rankings
So, if you've noticed a drop in organic traffic and your site is struggling to climb the search engine rankings, it's 100% time for a Squarespace website redesign. Here's why:
Algorithm Changes
The world of SEO is constantly evolving, and to secure and maintain those coveted first-page rankings, your site must adhere to Google's Guidelines – all 200+ of them. Yes, it's dull, but hey, to be in the game, you've gotta play by the rules. A website redesign for Squarespace is the perfect opportunity to align your site with the latest algorithm trends.
Staying Relevant
Search engines love fresh, relevant content. If your site's content needs to be updated or aligned with current search trends, your site will probably struggle to maintain its dominance on search engines.
Additionally, as industry trends and user behaviour evolve, so do search queries. Five years ago, everyone was searching for ''Healthy Recipes.'' now it's all about ''plant-based meal ideas. A website redesign is a perfect opportunity to update your content to incorporate new keywords and phrases that users are punching into their keypads.
Your Website isn't Mobile-responsive
It's 2023. Your website needs to be mobile-friendly.
In the past six years, responsive web design has transitioned from an exception to the norm, with a staggering 56.2% of global browsing occurring on mobile devices in 2023, prompting the prioritisation of Google's mobile-first indexing, where websites that boast swift loading times and mobile-friendly interfaces achieve higher rankings on search engines.
Say farewell to the days of cluttered home pages! We've officially entered the age of mobile dominance, and our trusty handheld companions are calling the shots in the world of Squarespace web design. With the ongoing surge in mobile web usage, get ready to witness the rise of clean, simple websites sporting a carefully crafted structure. It's all about that user-friendly vibe tailored to the preferences of our mobile-savvy audience.
Slow Website Load Time
The emphasis on website speed by search engines, especially Google, is grounded in the understanding that faster-loading websites contribute significantly to better user experiences.
We've all been there; nothing is more infuriating than waiting endlessly for a website to load. Research has shown that 1-2 seconds is the ideal website load time for mobile sites, with 53% of visits being abandoned if pages take longer than 3 seconds to load. Miss the mark, and you could find your site way down the search results.
You can use a free website speed checker to measure how fast your site loads and gain recommendations for improvements like compressing and optimising your images, reducing re-directs, and minifying CSS, JavaScript and HTML.
User Engagement:
Search engines are similar to the ultimate party hosts, casually observing how much fun your guests (aka visitors) are having on your site. If they make a swift exit or linger without engaging much, it's like sending a signal to the search engines that your site isn't quite hitting the right vibes for what users are after.
Absolutely! If you're seeing more online window-shoppers making a quick exit (hello, increasing bounce rate), and your site visitors are acting a bit distant, not engaging as much as they used to, it's like a digital sign saying, "Refresh time!"
Bidding Farewell to Squarespace 7 and Embracing the New Era of 7.1!
In the ever-evolving landscape of website design, it's time to bid farewell to Squarespace 7 and usher in the new era of 7.1. As technology advances and user expectations evolve, staying at the forefront of web development is not just a choice; it's a necessity.
What are the benefits of Squarespace 7.1?
Migrating your Squarespace 7 to 7.1 comes with a variety of advantages, encompassing both design improvements and technical enhancements.
Enhanced Design Flexibility
The update introduces more design freedom through the new Squarespace fluid engine feature, allowing users to have greater control over the appearance of their websites. These customisation options allow you to create a more tailored and unique visual identity.
Improved Mobile Editing:
Squarespace 7.1 prioritises mobile responsiveness, offering improved tools for editing and optimising your site, specifically for mobile devices.
Technical Performance:
The technical optimization in this version plays a pivotal role in delivering a more efficient and seamless user experience. The benefits extend beyond user satisfaction to positively impact your site's visibility to search engines.
Leveraging these benefits and moving your site from Squarespace 7 to 7.1 will enhance your site's visual appeal, functionality, and overall performance.
How Often Should You Redesign Your Squarespace Website?
Most businesses should redesign their Squarespace website every 3-5 years to remain competitive and current with the latest trends.
Contemplate how rapidly technology and design trends are evolving.
What looked modern and fresh three years ago may look outdated. A redesign ensures that your website stays relevant and engaging for your audience.
What Are the Benefits of a Squarespace Website Redesign?
The benefits of a Squarespace website redesign include:
A sleek, modern design that's on point with current trends.
A website that search engines love, with improved SEO performance.
Increase in traffic, conversions and sales
Increased engagement by visitors across your site
The opportunity to refresh your brand image to resonate with your target audience
A responsive web design that dazzles on any screen size
Become the digital envy of your niche
Future-ready and aligned with evolving industry standards
The list goes on and on. As an example, as a web designer and Squarespace SEO expert I recently carried out a website redesign for AMJ Watch Repair, moving their site from Squarespace 7 to 7.1, along with re-optimising all blog posts, which resulted in a massive 276% increase in traffic and a 141% increase in inquiries within the first two months. Their website now ranks in the top three positions on Google for various highly competitive keywords.
In Conclusion
If you're dealing with any of the problems mentioned above, it's time for a Squarespace website redesign. Three crucial questions you should be asking yourself to guide your decision are:
Is your website boasting an appealing design and providing a clear user journey, ensuring visitors understand your core message?
From a technical standpoint, is your site running smoothly?
Most crucially, is it attracting new customers and making you money?
Evaluating your online presence is a great way to get you one step closer to meeting your business goals.
Is It Time to Kick-Start Your Squarespace Website Redesign?
As a seasoned Squarespace website designer based in London, I'm all about getting down to the nitty-gritty of what makes your business tick to offer a custom web design service that not only elevates your brand's online aesthetic but creates a digital experience that captivates your target audience.
Squarespace web design trends are constantly evolving, and in today's fast-paced, digital-first world, a business must have an updated online presence.
So, if you're looking for an affordable Squarespace web designer to create a site that's as stylish as it is functional and optimised to make an impact in the vast echo chambers of the internet, then we should absolutely have a chat!
